Canceling an in-person customer event is never an easy choice. However, when the health and safety of your employees and customers are at risk, transitioning your event into an Situs Poker Online format is the best course of action – it’s not even a question
Disruption is a catalyst for change, and especially in times of heightened uncertainty, like we are facing now, it is more important than ever to have business continuity. In marketing, business continuity and proving value can be difficult when one of your major focuses, events, can no longer take place. On March 4, 2020, WalkMe made the heartbreaking decision, to cancel our first ever in-person customer event, Realize, due to the outbreak of COVID-19 in San Francisco, instead of sitting back and counting our losses, we knew that we had the chance to challenge ourselves to deliver an experience for our customers, partners and attendees with no delay and turn our conference into a live event.
To pull this off our entire team globally had to participate and work around the clock with hand-offs in different time zones. We learned a lot along the way that we are sharing below.
Turning Disruption Into Opportunity
The decision to turn our Realize event into a virtual event came about because of our customers. Heading into our event, even when other conferences were cancelling, our customers were still buying tickets and were excited to attend. When reality set in, and we knew we had to cancel the event, it became our goal to find a way to provide the same level of quality event in a virtual setting. This included providing all of the content that we had been working on for months to share with them. With that in mind, we felt it was important to schedule the virtual conference as close to the date of the original, in-person event. The challenge was that this left us with only five days to make the event a reality.