How Writing a Book Might Help Your Small Business

Writing a book can build trust and foster a more bandar poker online genuine connection with your consumers.
As a small business owner, you might struggle to recruit loyal customers, especially in the beginning. There are many ways to market your business and products or services, but one way to achieve a connection with your community is by sharing your thoughts and experiences with them.

One way this can be done by writing and publishing a book. It doesn’t have to be a 400-page story about your business, but it should be relevant enough for readers to be engaged. Whether it’s a self-help book on entrepreneurship or a memoir about how you got where you are today, your book can build trust and foster a more genuine connection with your audience. Here’s everything you need to know.

How to publish a book
Before starting your book, think long and hard about what you want to say. Is there a gap in the industry you want to fill? A specific point you want to make? A story you want to tell? Whatever it is, make sure you’re passionate about it. That is what will get the job done – and well.

“I believe it is important to write on a topic that you deeply know and have a depth of direction, insights, experience and wisdom to share,” said Brad Deutser, founder and CEO of Deutser and author of Leading Clarity: The Breakthrough Strategy to Unleash People, Profit and Performance (Wiley, 2018). “When a book is personal, it has the chance to be more powerful and authentic.”

Writing a book is no easy feat, but if you approach it one chapter at a time, it won’t feel so daunting. Set realistic goals for each week and hold yourself accountable for meeting them. Once you dive in, you might even find yourself doing even more than you expected.

It’s important you enjoy the entire process, not just the idea of having a book published and seeing your business thrive from it. Both of those are important, sure, but if you dread the hard work you’re putting in each day, it shows in your writing.